April 2021

Hello and welcome to Feel Good – a new eco-friendly toilet roll, that’s kind to the environment and your bottom.

We know what you’re thinking. How good can a recycled toilet paper be?

Can I really help the planet while wiping my bottom?

What’s it made from anyway?

Who’s that friendly little heart on the pack? Well, we’re here to let you in on what makes Feel Good so special.

How do you make recycled toilet roll?

There’s no getting around it – toilet roll goes through a lot to keep us clean.

We use a lot of it too. We like to keep our bottoms clean, but we also love our planet and recognise that we all have a roll to play (get it?) when it comes to looking after nature’s resources.

Here’s how we get our TP to shine bright, while caring for our environment…if you like, you can also watch this short video.

It’s all about quality materials

Feel Good is made from 100% recycled paper (not toilet paper, though), undergoing a manufacturing process that leaves it naturally soft and bright white; the way loo roll should be.

First, we select the very best, high-quality recycled papers, including waste office paper and magazines. After the papers have been collected, they’re sorted and delivered to our paper mill in sunny Bridgend, South Wales.

It’s here where any plastic or metal is removed, ready to be transformed into the good stuff.

Rinse, rinse, rinse!

Next, the papers are thoroughly washed, and any excess water is drained. Our water is recycled too – did we mention we love our planet?

It’s then time for the paper to be dried, before being wound up into a long roll.

Chopped and shipped

Once rolled, our beautifully soft and white paper is then chopped into individual rolls before being wrapped.

Better still, Feel Good uses a paper wrap (no plastic packaging here), making it easier to recycle at home along with the rest of your household paper.

Once wrapped it’s ready to be delivered to your local shop.

Who’s this happy heart?

At Feel Good, we’re all about positivity and kindness.

This happy little heart that lives on our packs loves our planet as much as you do – fun-loving, carefree and friendly, with a conscience, you’ll see much more of this little guy as you get to know Feel Good.

This sounds like my kind of toilet roll – where can I buy Feel Good?

Feel Good will be available to buy in selected supermarkets from mid-May. Check back here for more details on stockists.

Got more questions? Why not take a look at our FAQs or drop us an email at

You can also join in the fun on Facebook and Instagram @feelgood_eco. Competitions can be found here.

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